Drama period: Here we withdraw a “plastic free pledge” amid a row on green claims The retail industry

The sustainable care brand here, which we launched in 2017 sells pads and “plant powered” pads that are “100 % free of bad guys”, removes the terms “free of plastic” and “without artificial fibers” from their packages.

The company said it was working to “update the packaging” during the past year.

She denied that she made changes because “sustainable material claims are misleading”, but she admitted that she would not use terms such as “decomposing”, “no artificial fibers,” plastic -free “,” environmentally friendly “and” friendly planet “in its period products.

The changes come amid an angry dispute between us here and a competitive brand, Mooncup, which complained to the organizers here we are asking the green.

Mooncup cited a report by scientists at one of the leading universities that it was allegedly found here, FLO platforms that included a group of synthetic and semi -summary materials.

In the legal message that & Sisters, the parent company of Mooncup, here we are here, and we see by the Guardian, it claims that the company was falsely using terms such as “Natural”, “BIODEGRADAL” and “plastic -free” in its advertisement and on the package.

These allegations depend on the results of a 100 -page laboratory report, which we shared here. We join the complaints sent to Competition and market authority and Advertising Standards Authority.

Here we denied that her practices were made up of unfair and misrepresentations. She said the Mooncup report was “mainly defective and lacking primitive details.” He added that it contains “inaccuracy” and will not have any legal place.

British women spend in approaching 300 million pounds annually on the products of the period, and the market is dominated by major brands such as tampax, always and supermarkets.

However, the demand for “green” alternatives for pillows and bodies that usually contain plastic grows due to campaigns that highlight pollution It causes. With 3 billion products that can be used every year, it is estimated 200,000 tons Menstrual waste ends in the locations of the UK.

The sustainable period products are a small but increasing part of the market, with a total sales of about 6 million pounds. Here we are the pioneer in the market, where we sell in the main retailers including shoes and Tesco. Mooncup is famous for Silicon menstrual cup that is reusable.

The report was assigned by Mooncup as a measurement exercise. He claims that the tests here found the FLO platforms we found the non -decomposing sodium polykrilant and polyethylene besides the bamboo Viscose, a semi -hidden substance obtained through chemical treatment of raw bamboo.

Here we participated in the founding of Tara Chandra and Susan Allen, the friends who met during their studies at the London College of Economics.

Challenger brand describes itself as “proudly owned women and built sustainable”. She beat young women by talking frankly about periods and sex. Two years ago, I got the case of B Corp, a trade fair Corporate designation.

In response to 12 pages on Mooncup’s allegations, we described FLO lawyers as an calculated attempt to “destroy” its leadership in the market. While enjoying the growth of stellar sales, she said that her smaller rival was a “business run by males.”

He added that “the optics of such a male attack on a female company in relation to female hygiene” will not pass without anyone noticing.

In turn here, we claimed that Mooncup was misleading for consumers with some of his green claims, such as the time that its platforms take to biological decomposition, and must be investigated. Mooncup says that vital decomposition claims are verified through pioneering standards and standards.